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Why LinkedIn (And Social Media) Matters to Your Career

December 16, 2013

2013.12.16.Linkedin

If you are not using LinkedIn (join the AmeriCorps Alums LinkedIn Group here) or your LinkedIn profile isn’t up to date, then you are probably not taking advantage of a recruiting tool that more and more recruiters are utilizing.  According to Jobvite’s Social Recruiting Survey 2013, 96% of recruiters use LinkedIn to search for qualified candidates.  That’s up from 78% in 2010.

What’s more, these same recruiters are also using LinkedIn and other social media sites to “keep tabs” on potential candidates.  That means if you are not careful with your profile, you might be eliminating yourself from a potential job opportunity without even knowing it. 61 percent of Jobvite’s survey respondents reacted negatively to spelling and grammar errors that appear in your LinkedIn or other social media profiles.  If you are not paying attention to the details, then recruiters might not be paying much attention to you.  On the flip side, 65% of respondents reacted positively to references about volunteering in your profile. Listing AmeriCorps and your service background in your profile can positively aid your job search, so think again if you have not included it in your LinkedIn profile.

So why have recruiters made such an investment in recruitment through social media?   Not surprisingly, much of the recruitment shift can be attributed to economics.  For less than $1,000 per month investment in social recruiting, 60% of Jobvite’s survey respondents estimate that the value of hires through social recruiting is over $20,000 per year, with 20% estimating that value as over $90,000 per year.  Additionally, 33 percent of respondents indicated that utilizing social recruitment channels decreased the time it took to hire a candidate.  With recruiter benefits like that, is it really any surprise that social recruitment has gained relevancy so quickly and so widely?  The bottom line is that social recruitment is more cost effective and is saving a significant number of recruiters time in the hiring process.

So if you haven’t created a LinkedIn profile, you might want to rethink that strategy.  Likewise, if your LinkedIn profile is languishing in “incomplete” land, that could be just as harmful as not having a profile at all.  Finally, remember that potential employers are very likely monitoring your other social media accounts, both to assess if you are a cultural fit for their organization and dig up any negative information that might eliminate you for the position under consideration.

If you haven’t done so already, we also encourage you to join the AmeriCorps Alums group on LinkedIn.

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